The Ultimate Guide to Amazon Marketing Services

As the largest online retailer in the world, Amazon sells more than 12 million products across nearly every category imaginable. And with nearly 300 million active customer accounts, there’s a good chance that many of those products are being sold to people just like you.

With such a massive customer base and product selection, it’s no wonder that Amazon is a popular choice for businesses looking to sell their products online. In fact, Amazon’s marketplace is so popular that nearly 50% of all online product searches start on Amazon.com.

If you’re looking to get your products in front of Amazon’s massive customer base, you’ll need to use Amazon marketing services (AMS). AMS is a suite of tools and services that help businesses advertise their products on Amazon.

In this guide, we’re going to give you an overview of Amazon marketing services and how they can help you boost your sales on Amazon.

What Are Amazon Marketing Services?

Amazon marketing services (AMS) is a suite of tools and services that businesses can use to advertise their products on Amazon. AMS includes tools for keyword Targeting, product display ads, andSponsored Products.

AMS is a self-service platform, which means that businesses can sign up and manage their own AMS campaigns. However, because AMS can be complex and time-consuming, many businesses choose to work with an Amazon marketing agency to manage their AMS campaigns.

AMS is different from Amazon Advertising, which is a program that allows businesses to bid on keywords to have their products displayed in search results. Amazon Advertising is a pay-per-click (PPC) platform, which means that businesses only pay when a customer clicks on their ad.

With AMS, businesses are charged based on the number of impressions their ad receives. An impression is counted when an ad is displayed on a customer’s screen, regardless of whether or not the customer clicks on the ad.

AMS is only available to businesses that sell on Amazon. It is not available to businesses that sell through other channels, such as their own website.

Benefits Of Amazon Marketing Services

There are three primary benefits of Amazon marketing services:

Increased visibility: AMS provides businesses with an opportunity to increase the visibility of their products on Amazon.

Increased sales: The ultimate goal of any marketing campaign is to increase sales, and AMS is no different. By increasing the visibility of your products, you can also increase your sales.

Improved ROI: AMS is a cost-effective way to market your products on Amazon. Because you only pay when your ad is displayed, you can control your spending and ensure a positive ROI for your AMS campaigns.

Different Types Of Amazon Marketing Services

There are three types of Amazon marketing services: Sponsored Products, Sponsored Brands, and Product Display Ads.

Sponsored Products

Sponsored Products are ads that feature a single product that is being sold by a business on Amazon. Sponsored Products are displayed in search results and on product detail pages.

Sponsored Brands

Sponsored Brands are ads that feature multiple products from a single business. Sponsored Brands are displayed in search results and on product detail pages.

Product Display Ads

Product Display Ads are ads that feature a single product or multiple products from a single business. Product Display Ads are displayed on websites and apps that are part of the Amazon Advertising network.

How Do Amazon Marketing Services Work?

Amazon marketing services work by placing ads for your products in front of Amazon customers who are searching for products like yours.

When a customer searches for a keyword that is relevant to your product, your ad may be displayed in the search results. If the customer clicks on your ad, they will be taken to your product detail page, where they can learn more about your product and make a purchase.

You only pay when your ad is displayed, which means that you can control your spending and ensure a positive ROI for your AMS campaigns.

Best Practices For Amazon Marketing Services

There are a few best practices that businesses should follow when using Amazon marketing services:

Choose the right type of ad: There are three types of Amazon marketing services: Sponsored Products, Sponsored Brands, and Product Display Ads. Each type of ad has its own strengths and weaknesses, so it’s important to choose the right type of ad for your products and your goals.

Set a budget: It’s important to set a budget for your AMS campaigns and stick to it. Because you only pay when your ad is displayed, it’s easy to get caught up in a bidding war and spend more than you intended.

Target your ads: Targeting your ads is one of the most important aspects of an effective AMS campaign. When you target your ads, you’re more likely to reach your target audience and increase your sales.

Test your ads: Always test your ads before you launch a full-scale campaign. Testing allows you to fine-tune your targeting options and ensure that your ads are effective.

Monitor your results: Be sure to monitor your AMS campaigns and adjust your strategy as necessary. By monitoring your results, you can ensure that your campaigns are effective and make adjustments as needed.

Conclusion

Amazon marketing services are a suite of tools and services that businesses can use to increase the visibility of their products on Amazon. AMS includes tools for keyword Targeting, product display ads, and Sponsored Products.

AMS is a self-service platform, which means that businesses can sign up and manage their own AMS campaigns. However, because AMS can be complex and time-consuming, many businesses choose to work with an Amazon marketing agency to manage their AMS campaigns.